Modernising an Ecommerce Experience with AI-Powered Search
How we rebuilt Units Online, improved product UX for complex variants, and added AI search capabilities to make product discovery easier, faster and more intuitive.
- Ecommerce
- Next.js
- AI Search
- UX/UI Redesign
- SEO & AEO
- Factory-Direct Kitchens
- Custom Colours & Finishes
- Stylish Kitchen Collections
- Easy Kitchen Planning
Client Overview
About Units Online
Units Online is a UK-based online retailer offering a wide range of kitchen units, bedroom furniture and related accessories. With a large product catalogue and multiple sizes, colours, configurations and variants, the platform needed a more modern and intuitive shopping experience to help customers find the right products easily.
IndustryEcommerce
LocationUnited Kingdom
Product RangeKitchen & Bedroom Furniture
Wide Rangeof Products
Multiple Variants& Configurations
ServingHomeowners & Professionals
The Challenge
Complex Products. A Better Shopping Experience.
Customers often need to choose from multiple sizes, colours, finishes and configurations, which can make the buying process confusing. The existing website needed a modern technology stack, improved product discovery and a more intuitive user experience.
- Complicated product selection
- Limited search capabilities
- Need for a modern and faster platform
- Opportunity to improve SEO & AEO
Our Solution
A Modern Ecommerce Platform Built Around the Customer
We rebuilt the Units Online website using Next.js with a focus on user experience, product discovery and long-term scalability. The new platform introduces AI-powered search, improved product variant selection and a stronger foundation for SEO and answer engine optimisation.
Key Features
Smarter Product Discovery
We introduced new ways for customers to find the right products, including AI-powered search and a more intuitive product browsing experience.
Image Search (AI)
Find visually similar products using a reference image.
Voice Search (AI)
Search for products using natural voice queries.
Natural Language Search
Describe what you need in everyday language.
Improved Product UX
Clearer variant selection, filters and product information.
Product Experience
A Smoother Journey from Browse to Buy
We redesigned the key pages to make product selection simple and clear, even when multiple variants and configurations are available.
- Intuitive category browsing
- Clear product information and images
- Easy variant selection
- Related products and recommendations
- Optimised for mobile shopping
Technology
Built with Modern Technology
We used a modern and scalable technology stack to deliver a fast, secure and SEO-friendly ecommerce experience.
- Next.jsFrontend
- ReactUI Components
- Node.jsBackend Services
- PHPServer-Side Language
- LaravelBackend Framework
- AWSCloud Hosting
- Headless CMSContent Management
- AI SearchImage, Voice & NLP
- Search OptimisationSEO & AEO
The Result
A Better Online Retail Platform Experience for the Future
The new platform provides a faster, more intuitive and scalable shopping experience, with AI-powered search and an improved product journey. SEO and AEO improvements are designed to help Units Online reach more customers and prepare for the future of search and online retail.
- Improved product discovery
- Easier variant selection
- Modern and faster Next.js platform
- Stronger SEO & AEO foundation
- Better mobile experience
- Scalable for future growth
Client Perspective
Building for Long-Term Growth
TheDezine understood our requirements and helped us create a modern online retail experience that makes it easier for our customers to find and buy the right products. Their focus on user experience, technology and search capabilities has helped us build a stronger foundation for the future.
Units Online Team
UK Based Ecommerce Business
Planning an Ecommerce Modernisation?
Let's discuss how we can help you build a more intuitive shopping experience with custom development, AI-powered search and a strong foundation for growth.
- Custom Ecommerce Development
- AI-Powered Search & Discovery
- UX/UI Design
- SEO & AEO Optimisation
Let's get in touch
Pratik Gandhi
CEO